Crafted by Designers, for Designers.

The idea.

Meet the Founder

Meet Jen Minotas, the creator of Follio™ and owner of +Detail, a design and architecture firm known for its innovative spirit and commitment to challenging industry norms. With clients ranging from world-renowned healthcare institutions to top-ranking colleges and universities, Jen and her team are used to working within the constraints of specific design standards and found themselves running into the same challenges and asking the same questions over and over again…

“Are the standards we have up-to-date?”

“How does the standard apply to our renovation project?”


That’s how Follio™ was born.

The inspiration behind Follio™ was driven by a simple yet powerful vision: to develop a framework that translates clunky, static documents into an interactive web-based user experience, optimizing workflows and allowing project management teams to operate more efficiently without the constant barrage of questions about design standards that can impede progress.

Jen Minotas Interior Designer Founder of Follio

Jen Minotas | Founder

At the heart of Follio™ lies Jen's tried and true framework for organizing design standards using a combination of library elements linked to room templates. A framework that's not just about aesthetics but also about smart economics. It’s about creating an unmatched user experience, saving time, optimizing resources, and driving profitability.

The team that makes it all possible.

Kristen Mara | Follio Organization

Kristen Mara

Kristen transforms complex requirements into intuitive and exceptional user experiences, ensuring that Follio™ is easy and enjoyable to work in.

The Organizational Genius

Meet Kristen Mara, the detail-oriented mind behind the organization and functionality of Follio™. With a Certified Healthcare Interior Designer background, Kristen brings a wealth of experience working within codes, regulations, and standards.

This unique perspective allows her to anticipate the needs of future users of Follio™ and ensure that the platform meets their expectations. Kristen's meticulous attention to detail and passion for functionality shines through in her work. 

The Enthusiastic Storyteller

Meet Julia Mason, the dynamic force behind the marketing support at Follio.

Before supporting Follio™, Julia honed her skills at a leading digital marketing agency, where she excelled in crafting compelling narratives that resonate with diverse audiences. Her expertise is turning complex ideas into accessible, engaging content that drives action and fosters connections.

Her work is characterized by a deep understanding of consumer behavior and a commitment to leveraging data-driven insights to enhance outreach and engagement.

Julia Mason | Follio

Julia Mason

With a keen eye for detail and a passion for storytelling, Julia brings a fresh perspective to our marketing strategies, ensuring that Follio's™ message is heard and felt.

Kristen Mara | Follio Organization

+Detail | Architecture & Interior Design Studio

The +Detail team's rigorous testing and feedback have been crucial in sculpting Follio™ into the robust platform it is today.

Meet the Trailblazers: +Detail Puts Follio's  Functionality to the Test

Meet the +Detail team, the detail-oriented mind behind the organization and functionality of Follio™. These pioneering spirits first put Follio™ to the test. With their hands firmly on the pulse of design and a keen eye for precision, this extraordinary team has been instrumental in refining Follio™, ensuring it's not just a tool but a game-changer for teams nationwide.

Thanks to the +Detail team's dedication and meticulous attention to detail, Follio™ emerges as a platform perfectly poised to revolutionize how design teams collaborate, create, and conquer challenges. It's the blend of expertise and passion from +Detail that has shaped Follio™ into the ultimate tool for design teams across the country, ready to tackle projects with efficiency, creativity, and unparalleled ease.

The innovators.

The Design & Tech

In the intricate dance of innovation and utility that gave birth to Follio™, New Genre Studio stepped in with a pivotal role, seamlessly blending technical prowess with creative acumen.

As the backbone behind this transformative platform, New Genre Studio has not only ensured the smooth, secure operation of Follio’s™ cloud-based application but also masterfully crafted its marketing site.

Their expertise in weaving together complex digital architectures with user-centric design principles means Follio™ is more than just a tool; it's an experience, meticulously engineered to elevate project management and design workflows into realms of unprecedented efficiency.

New Genre Studio | Follio

New Genre Studio

New Genre Studio’s contribution is a testament to their commitment to excellence and innovation, ensuring Follio™ remains at the cutting edge of design and project management solutions.

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